Automatic Leveling Systems
Bullseye Leveling is the world's premier manufacturer of electro-mechanical (non-hydraulic) leveling systems for recreational vehicles, special use vehicles, trailers and any mobile or stationary unit that needs leveling or stabilizing. Developed with the consumer in mind, Bullseye Leveling Systems provide high performance automatic leveling without the problems of hydraulics.
About Us
Bullseye Leveling was formed for the specific purpose of providing easy and reliable leveling and stabilizing without hydraulics. Bullseye has developed a revolutionary product line of leveling systems, a new generation of automatic electro-mechanical leveling systems to replace existing outdated hydraulic leveling systems prevalent in the RV, trucking and specialty vehicle industries. Bullseye offers a full line of leveling systems and has a variety of models for every motorhome and trailer on the market.
Why Bullseye Works
The many problems associated with hydraulic leveling systems are well known, but previous electric systems had a high failure rate. Bullseye succeeded where other non-hydraulic systems failed. Bullseye provides high performance leveling without hydraulics. The answer lies in the extensive research that went into the development of the Bullseye product line and the custom made components that are used in Bullseye leveling systems.
- Patented gear housings that hold and distribute the vehicle weight
- Specialized lifting motor technology that levels your vehicle quickly and quietly
- Customized gears in a specific ratio that allows Bullseye to lift and level efficiently
- Dual Axis Steady Lift to prevent frame damage
- Patented rotating bracket that provides leveling opportunities for vehicles with limited ground clearance.
Bullseye Backstory
Number of Investors and Structure: The business operates as a Limited Liability Company. Alan Brink owns 80% and is the Managing Member. Brink financed the company’s product development, initial product launch and operating expenses in the early years of existence. Richard and Ann Standish jointly own 20% and have provided financing for the company since 2010. The Standish’s investments and loans to Bullseye total $2.7 million dollars. Special use vehicles such as mobile surgical units, government command posts, industrial, and military form a significant and growing segment of Bullseye’s customer base.
- Number of Units and Total Sales: Sales units are primarily complete leveling systems consisting of four leveling jacks and one electronics kit. Replacement parts include individual jacks, jack components, and electronic components.
- Bullseye revenue amounted to approximately $3,000,000. in sales of 1,000 complete leveling systems and individual components. Customer Analysis: The ultimate Bullseye customer in the sales and distribution chain is the end user of the leveling system.
- RV owners make up the majority of automatic leveling system users. In its early years Bullseye relied on national distributors to get its product to the market. The company has eliminated US distributors and now sells directly to consumers, RV dealers and custom vehicle makers.
- Most Active Regions: The US and Canada comprise the largest sources of revenue for Bullseye. Sales of leveling systems to RV owners come from every state in the US and all the lower provinces of Canada. The West Coast, Southwest, Southeast and Northwest comprise the highest concentration of US consumer sales.
Presence and Market:
Existing Customers – Bullseye already has a strong presence with consumers, RV dealers, and special use vehicle and trailer manufacturers. New markets are opening up.
With additional capital, Bullseye can attain average monthly sales of 50 complete systems. Resulting in annual sales of $2M and gross profit of $600,000 from its current base.
International – Europe, primarily Germany and England, and the Australia/New Zealand market offer profitable opportunities for Bullseye as it avoids regulations.
Strict environmental laws in these countries provide an immediate competitive advantage over hydraulics. Bullseye is working to open these channels soon.
Bullseye will now be able to establish distribution channels in Europe and Australia/New Zealand. since its inception
Important Notes:
Inventory - Initially Bullseye will use investment funds to increase inventory. Management has had to decline large contracts due to the inability to inventory correctly.
Increased inventory will allow Bullseye to strengthen its US/Canadian dealer network. Bullseye will be selling to individual consumers internationally and open up new markets.
New Product– One of the factors in the buying decision is the weight of the system. At 152 lbs., Bullseye is the lightest system on the market.
Bullseye has begun the development of a lightweight system that will weigh less than 100 lbs. This will revolutionize the leveling system world.
The company has numerous requests for both the standard and lightweight systems from consumers and manufacturers.
